Business Classes April 18 – 29

Bob Gattinella Business Classes

All workshops are now being held at United States University – Mission Valley,
7675 Mission Valley Road, San Diego, CA, unless indicated otherwise. 
Parking is free.

Leveraging Video Marketing to Engage Your Target Audience, Drive Traffic, and Generate Leads
Tuesday, April 18, 2017 from 9:00 AM to 12:00 PM PDT
Other than face-to-face meetings, video is by far the strongest connection you can make with your target audience. Join us to learn not to fear video, how to get started today, basic equipment and scripting your videos, and unleash its power on a reasonably small budget to grow your business.

Patents, Copyrights & Trademarks
Tuesday, April 18, 2017 from 1:00 PM to 4:00 PM PDT 
Included in the discussion will be the proper use of Provisional Patent Applications, differences between Utility and Design patents, effective use of the PCT, Madrid Protocol and trademark filings. He will also simplify the patent and trademark examination procedures, and give some tips of how to minimize legal expenses and maximize legal protection.

QuickBooks Basic Part 1
Friday, April 21, 2017 from 9:00 AM to 1:00 PM PDT
You can do your own bookkeeping and control all your finances in-house! This class demonstrates all the basics so you can get started right away.

  • Setting up a company
  • Customer invoicing
  • Receiving payments
  • Tracking receivables
  • Entering and paying vendor bills
  • Receiving and tracking inventory
  • Credit card charges
  • Reconciling and preparing financial statements 

Grow Your Business You’ve Survived, Now Thrive
Saturday, April 22, 2017 from 9:00 AM to 12:00 PM PDT
This full day, highly interactive workshop, focuses on six topics critical for success in today’s competitive business environment:

  • Assessing Your Business Needs
  • Focusing Your Marketing
  • Selling in Today’s World
  • Using Financial Information to Analyze and Improve Your Business
  • Getting Top Performance From Your People and Yourself
  • Operating Your Business with Best Practices

Business Plan A: You, the Market and the Competition
Saturday, April 22, 2017 from 1:00 PM to 4:00 PM PDT
Getting Started: You, the Market and Your Competition

  • Do you really need a business plan?
  • What promise are you making?
  • What are the characteristics of your target market?
  • What’s your competitive advantage?

QuickBooks Basic Part 2
Wednesday, April 26, 2017 from 9:00 AM to 12:00 PM PDT
Learn how to customize QB for your company using the preferences.  Learn more about setting up items for invoicing and customizing invoices.  Learn tips for faster and easier bookkeeping and learn more about reports you need for your business.

You can do your own bookkeeping and control all your finances in-house! This class demonstrates all the basics so you can get started right away. 

SEO How to Get More Traffic to Your Website Using Search Engines
Friday, April 28, 2017 from 9:00 AM to 12:00 PM PDT
SEO or ‘Search Engine Optimization’ is the process of optimizing your website to show up prominently in search engine results.  Unlike search engine advertising or other paid marketing channels, clicks from organic search results don’t cost you anything.  With SEO being more important than ever, it’s now an integral part of any savvy marketer’s strategy.  

This workshop is designed to help marketers of any size business to understand the key elements of SEO and the fundamentals needed to start their own campaign.  

Mastering the Sales Process
Saturday, April 29, 2017 from 9:00 AM to 12:00 PM PDT
This program focuses on direct sales and will help you feel more comfortable and competent when meeting with prospective customers. You will learn how to identify prospects and the key to getting the prospective clients’ interest, so that with a well-designed sales presentation you can determine which benefits are important to your prospect. The workshop also reviews telephone techniques to help get appointments, and you’ll receive tips on how to understand different personalities and the importance of that in making your sales efforts more effective.

Business Plan B: Setting Goals & Telling the World
Saturday, April 29, 2017 from 1:00 PM to 4:00 PM PDT
Having identified your target market and competitive advantage in the first session, this workshop helps you develop a mission statement, preliminary goals and a marketing plan.