Business Classes March 14 – 25

Bob Gattinella Business Classes


March 14 – 25, 2017

Click on the linked titles below for full details on each workshop.

Note: Most SCORE workshops are being held at the Kearny Mesa –
National University, 9388 Lightwave Avenue, San Diego, CA 92123, unless indicated otherwise. SCORE is transitioning to a new location (United States University – Mission Valley), so please be sure to make note of the location for any workshops you register to attend. Parking is free at both locations.

Pay-Per-Click – Increasing Traffic to Your Website
Tuesday March 14, 2017 from 1:00 PM to 4:00 PM PDT
United States University, 7675 Mission Valley Road, San Diego, CA 92108
In this advanced Internet marketing program, you will learn how to create a pay-per-click (PPC) search engine marketing program to drive your business.
Here are just some of the topics we will discuss:

  • Google AdWords account setup
  • Developing your keyword basket
  • Writing great PPC ads
  • Creating landing pages
  • Bidding for maximum results
  • PPC on a shoestring budget
  • The five keys to successful PPC programs
  • PPC pitfalls and how to avoid them

QuickBooks Basic Part 2
Wednesday March 15, 2017 from 1:00 PM to 4:00 PM PDT
Learn how to customize QB for your company using the preferences.  Learn more about setting up items for invoicing and customizing invoices.  Learn tips for faster and easier bookkeeping and learn more about reports you need for your business.

You can do your own bookkeeping and control all your finances in-house! This class demonstrates all the basics so you can get started right away. 

Women’s Networking Breakfast
Friday March 17, 2017 from 8:00 AM to 11:00 AM PDT
Jacob Center, 404 Euclid Avenue, San Diego, CA 92114
Topic: INFLUENCER MARKETING and the RENAISSANCE in PR
Presenter: John Bertino, owner/founder, The Agency Guy, Inc.

Business Plan A: You, the Market and the Competition
Saturday March 18, 2017 from 9:00 AM to 12:00 PM PDT
Getting Started: You, the Market and Your Competition

  • Do you really need a business plan?
  • What promise are you making?
  • What are the characteristics of your target market?
  • What’s your competitive advantage?

QuickBooks Advanced
Wednesday March 22, 2017 from 1:00 PM to 4:00 PM PDT
This workshop will show you how to accomplish the following:

  • Job costing and job profitability
  • Expense reimbursements for invoices
  • Price levels & billing rates
  • Estimates & purchase orders
  • Many special transactions including: bad debts, retuned checks, prepaid deposits and petty cash
           . . .  and much more!   

Business Plan B: Setting Goals & Telling the World
Saturday March 25, 2017 from 9:00 AM to 12:00 PM PDT
Having identified your target market and competitive advantage in the first session, this workshop helps you develop a mission statement, preliminary goals and a marketing plan.