Encinitas Chamber of Commerce

Ribbon Cutting Event: Old School Shave Ice

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The cool treat of shave ice made the authentic Hawaiian way and customized with your favorite flavors!

Encinitas residents Jeff Anshel and his partner Ginnie Mathews were visiting Jeff’s son in Hawaii. It was there that the couple discovered the difference between what most of us thought was just an ordinary “snow cone” and true Hawaiian Shave Ice. Yes, there is a difference and it is based on the method of how the icy treat is created. Snow cones are made by simply crushing ordinary ice cubes. The shave ice is a very fine and fluffy ice that looks more like snow and the ice holds the flavor syrup better. Jeff and Ginnie got excited at the idea of launching their own business in San Diego County and just officially launched their “Woodstock Bus”.

The Old School Shave Ice team will demonstrate a touch of nostalgia for those who are truly “old-school”. Dr. Jeff, who is an optometrist at E Street Eyes in Encinitas, said they purchased an old 20-foot long, 1982 school bus from a Northern California high school district. They had it renovated to take one back to “Woodstock days.” The bus will be easily recognizable with a Peter Max-like artistry of the unique, colorful logo as it travels to school events, farmers markets, birthday parties, sporting events, and even weddings; virtually anywhere in San Diego County where a group is gathering to have fun. A local artist in Vista designed the retro-looking logo. You can even hear the music of Woodstock as you wait for your shave ice treats.

A team member operates the special machine that shaves the block of ice into the bowl. The texture of the shave ice is fluffy and fine. Guests can choose between 31 natural and organic flavors that are tasty without using corn syrup, food dyes or artificial ingredients.

They are also maintaining a sense of environmental responsibility by using eco-friendly materials such as compostable cups, recycled paper napkins, cornstarch spoons and bamboo paper straws. The standard flavor choices will be available for everyone but Old School also plans to cater to adults with cocktails such as margaritas or a tequila sunrise intended for weddings and other adult social gatherings.