Encinitas Chamber of Commerce

SCORE Workshops March 29 – April 8

Note: Remaining March workshops are being held at the Kearny Mesa –
National University, 9388 Lightwave Avenue, San Diego, CA 92123,

Starting April 1st all workshops will be held at United States University – Mission Valley, 7675 Mission Valley Road, San Diego, CA, unless indicated otherwise.
Parking is free at both locations.
Cold Calls, Prospects & Testimonials
Wednesday March 29, 2017 from 9:00 AM to 12:00 PM PDT
This workshop teaches attendees how to make productive and professional cold calls as well as how to get great testimonials and referrals. You will learn the important things to do and consider before picking up the phone to make a cold call, the things to say to get your prospects attention and into a dialog and the things that you shouldn’t say because they are likely to cause the conversation to end.
We will help you develop a cold call script for your specific business or service and give you feedback on how to make it better.

QuickBooks Online
Wednesday March 29, 2017 from 1:00 PM to 5:00 PM PDT
You can do your own bookkeeping and control all your finances from anywhere. This class demonstrates how to choose which version of QuickBooks Online is right for you and teaches the basic functionality of the software.

Mastering Social Media Advertising for Small Businesses
Friday March 31, 2017 from 1:00 PM to 4:00 PM PDT
Successful social media ad campaigns can serve as a lucrative source of leads and sales for your business. Whether you want to attract potential clients to visit your website or build a loyal and engaged community, social media advertising can help you solve your greatest business challenges. This workshop will walk you through how to create highly targeted social media ads for every industry and budget.

Business Plan C: Will You Make Money?
Saturday April 1, 2017 from 9:00 AM to 12:00 PM PDT
The final workshop session focuses on two key elements – will you make money and will you finish your plan. You will be given a financial planning template and participate in an interactive look at the effects of varying cost and revenue assumptions.

Are You Ready to Start Your Own Business?
Saturday April 1, 2017 from 1:00 PM to 4:00 PM PDT
This program is for entrepreneurs who are just starting out and looking to gather information about the work involved in establishing a new business. Focus is placed on understanding what it takes to start a business, and the advantages and disadvantages of owning your own business.

Hire & Manage Great Employees
Friday April 7, 2017 from 9:00 AM to 12:00 PM PDT
Hiring the right person for the right position is important for any business, especially for small business. It is more than hiring a person with the right knowledge and skills; it is about finding the person with the right skills, attitude and fit for your organizational culture.
Upon completion of this course, you should be able to

Identify your hiring needs
Write a job description
Understand the process for selecting and hiring employees
Acquire the skill set for interviewing candidates
Conduct performance review
Know how to be a mentor and coach
Use the Internet to Market Your Business
Friday April 7, 2017 from 1:00 PM to 4:00 PM PDT
This workshop sets the stage for all of your Internet Marketing activities by helping you develop a well-integrated website.
This workshop covers:

Basic dos and don’ts of domain names and choosing a hosting site
Branding your website
Choosing appropriate keywords
Content management systems
Financing Your Business
Saturday April 8, 2017 from 9:00 AM to 12:00 PM PDT
This workshop describes various funding sources and specific criteria used to evaluate funding requests. An experienced SBA officer will explain the process for SBA loans, a banker will talk about types of loans available, and a SCORE counselor will discuss other options for obtaining funding for your business.

Business Basics
Saturday April 8, 2017 from 1:00 PM to 4:00 PM PDT
Are you thinking about starting your own business? Have you already started a new business and need a little “tune-up”? If so, this workshop is just right for you. This comprehensive but easy-to-understand overview will help you get started on the right path toward a successful business.