Encinitas Chamber of Commerce

Business Classes December 5 – 9

Nearly all business owners understand the need to have a digital or online presence but one of the most powerful digital tools available to small businesses is video marketing. Video is huge! Online video has increased 8-fold in the past 5 years and video content is shared 1200% more often on Facebook alone than traditional posts or graphics?  Not enough? How about the statistic that an average website visitor will stay 5 times longer on a site with video? Or that nearly 80% of consumers surveyed stated that watching online videos influence their decision making? Other than face-to-face meetings, video is by far the strongest connection you can make with your target audience. This workshop goes far beyond simple video production to helping your videos reach your audience and engage them.
December 5, 2017 – 1:00 PM to 5:00 PM

FEE: $20.00

This workshop does NOT cover QuickBooks Windows or Mac Desktop Versions.
If you do not know which QuickBooks version you have please call Sandy Rehart at 760-215-3335.
You can do your own bookkeeping and control all your finances from anywhere. This class demonstrates how to choose which version of QuickBooks Online is right for you and teaches the basic functionality of the software.
Part 1
    Topic 1: Converting from QuickBooks Desktop to QuickBooks Online
Topic 2: Introduction to QuickBooks Online
Topic 3: Navigating QuickBooks Online
Part 2 
    Topic   9: Payroll
Topic 10: Bank Feeds
Topic 11:  Sales Tax
This is a lecture-format workshop being taught from a PC. You will receive comprehensive handouts and a student guide. Since the software is cloud based, students are encouraged to bring their laptop as the sample file being taught from will be available to class participants if they wish to follow along on their PC. Otherwise the handout will contain the link so students can practice after class.

  December 6, 2017 – 9:00 AM to 12:00 PM

FEE: $20.00
Have you ever found yourself making any of these comments?
  • I know I need to do a business plan and it has to include projected financial statements, but I really don’t understand what they are. I’ve never been any good with numbers.
  • I think I’m making a decent profit, but I never seem to have enough cash to pay my bills.
  • I can print my financial statements out of QuickBooks, but I really don’t know what I’m supposed to do with them.

  December 7, 2017 – 9:00 AM to 12:00 PM
FEE: $20.00
This workshop is a MUST if you are serious about owning and operating your own restaurant! 


These essential aspects of a restaurant project will be discussed:
  • Concept
  • Planning
  • Design
  • Contractors
  • Hiring
  • Training
  • Staffing
  • Motivating Employees
  • Vendors
  • Accounting
  • Cost Control and Analysis
Also, the importance of a comprehensive and effective marketing and advertising plan will be detailed, along with information regarding your interaction with regulatory agencies, including local, state, and federal government.
You’ll get the help you need to make an informed, intelligent, and financially sound decision on whether restaurant ownership is right for you.  If it is . . .
This workshop provides the information you need to get started!

  December 7, 2017 – 1:00 PM to 4:00 PM
FEE: $20.00
What Every Small Business Owner Should Know


There are many ramifications of the legal organization of a business – legal, tax, and liability issues that must be evaluated.  This workshop focuses primarily on two types of legal organizational structures, the corporation and LLC, along with the advantages and disadvantages of each, as well as how partnerships and sole proprietorships compare.
You will learn, from a small business attorney as well as a CPA, the pros, and cons of the following business structures:
  • Corporations
  • Limited Liability Corporations (LLCs)
  • Partnerships
  • Sole Proprietorships
This workshop can help you avoid some of the most common small business mistakes!
December 8, 2017 – 9:00 AM to 12:00 PM
FEE: $20.00
All businesses face the same critically important challenge: How to price products or services and make a profit. Before establishing prices you should understand your marketing goals, the factors that influence pricing strategy and the possible pricing strategies you might employ.
But pricing is only half the picture. You also need a basic understanding of costs and how they behave as sales increase or decrease. How much do products really cost? If you are in a service business how much do your employees cost you. In this workshop we’ll cover pricing and costing basics and show you how to answer some very basic questions, such as:
  • What annual sales level is needed to cover my costs and simply break even?
  • How much do I have to sell to realize my targeted income?
December 8, 2017 – 1:00 PM to 4:00 PM
FEE: $20.00


In this advanced Internet marketing program, you will learn how to create a pay-per-click (PPC) search engine marketing program to drive your business.
This information-packed session will answer the following questions:
  • PPC vs search engine optimization – what’s the difference and what’s best for me?
  • Does it make sense for me to do both?
Here are just some of the topics we will discuss:
  • Google AdWords account setup
  • Developing your keyword basket

December 9, 2017 – 9:00 AM to 12:00 PM
Fee $20.00

This Introduction to Starting Your Own Business is a

Must for New Owners! 
Are you thinking about starting your own business? Have you already started a new business and need a little “tune-up”? If so, this workshop is just right for you. This comprehensive but easy-to-understand overview will help you get started on the right path toward a successful business. 


December 9, 2017 – 1:00 PM to 4:00 PM
Fee $20.00 
Need Money? 

Almost all businesses require an infusion of money at some time to start, maintain, or grow. This workshop describes various funding sources and specific criteria used to evaluate funding requests. A SCORE mentor will explain the process for SBA loans, as well as talk about local organizations that provide loans to start-ups and existing businesses. Also get tips on crowd-funding, friends and family loans and equity investments from Angel Investors and when Venture Capitalists come in.
Directions to USU:
Highway 163 to Friars Road East. Just past first traffic light, take ramp down to Mission Center Road. At bottom of the ramp, turn left. Drive past first traffic light (under Friars Road) and turn left at next light, Mission Center Driveway. Turn right between Starbucks and Burger King and continue up the hill to USU on the right.