Business Classes February 1 – 28

PLEASE NOTE: PAYMENT of $25.00 IS REQUIRED AT THE TIME OF REGISTRATION. This great hands-on session is designed for the small business owner who is currently doing their own bookkeeping or accounting and is interested in upgrading to a more automated system. Using QuickBooks, SBDC professionals will demonstrate how an online bookkeeping system can allow you to create several usable accounts, track your expenses, track inventory, generate invoices and sales receipts, write checks, and manage your payroll and taxes. Recommended for PC users only. CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT.

Description: IF YOU’VE EVER DREAMED OF RUNNING YOUR OWN BUSINESS, NOW’S THE TIME TO MAKE IT REAL! The SBDC presents this step-by-step guide for starting your business, making money, and achieving your goals! The series will cover all aspects of launching a business from licenses to bookkeeping to marketing to setting up shop. Week 1: Lay the Foundation Week 2: Get the Info You Need Week 3: Cut Through Red Tape Week 4: Take Care of Operations Week 5: Deal with Money Issues Week 6: Open Your Doors You have an idea for a business, but now comes the tough part: Getting it up and running! This unique workshop series will guide you, step-by-step, how to get your business started in just six weeks. The classes cover technology and the cloud, legal issues, hiring employees, and much more. Get your business idea, up and running. Participants must attend all 6 workshops in order to be eligible for a certificate and a refund of $50.00. Materials: Students will purchase an ebook of Rhonda Abrams Six-week Start-up from Barnes & Noble or Amazon. Note: $100 Fee for the series

Description: IMPORTANT: YOU WILL AUTOMATICALLY BE SIGNED-UP FOR PART 2 WHEN YOU SIGN-UP FOR PART 1. Learn strategies to grow your small business while writing a plan that will capture the attention of lenders, investors, and partners. The Business Plans that Win $$$ starts with brainstorming your ideas to grow your business. At the end of the first three hours, you will have a draft of your business plan and more confidence as a business leader. Return for the next session to draft a strategic plan to acquire more customers and to use your financial projections to manage your company. Receive immediate feedback from an experienced entrepreneur. Join us for a packed 6-hour session to build your business with the GUIDED approach! CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSERMENT.

The power of looking great in the inbox… First impressions matter – the design and layout of your email marketing templates are just as important as the content that your email contains. It is your chance to etch your branding in the reader mind. So, let’s make your emails look great. This seminar will help you maximize your emails for powerful impact and avoid some common mistake that can damage your brand and ability to grow your business. You’ll learn: • Design – make your emails look great • Branding beyond the logo – how placement, pictures, even colors can re-inforce recognition & engagement • Readability – including fonts, white space and single-column design • Images – including sizing, placement, links and more • Sharability – are you going social with your email? Easy tips to encourage more cross-platform engagement Join us for this fast, info-packed seminar with tips, techniques and tools to help you navigate the dos and the don’ts for your own email marketing!

“The SBDC is one of the best kept secrets around” The Small Business Development Center (SBDC) offers a myriad of services for the start-up and existing business owner at “No Cost” or “Low Cost”. The one-on-one business consulting services are non-fee based and designed to assist in the formulation and in the ongoing management of new and established businesses. The workshops cover a variety of business interest topics and they are no cost or low cost to the SBDC client. The SBDC mission is to assist small business owners to start and grow their business. If you are interested in this event, please also consider attending “Business Plans that Win $$$”: http://sdsbdc.ecenterdirect.com/ConferenceDetail.action?ID=9734

This workshop is packed with all the information you need to get started with government contracting and then some! The instructor will cover what you need to get started, how to find your buyer, creating a capabilities statement, what certifications are available, and how to write a proposal all in one day!

This workshop will cover: – What is “cloud computing” and why are companies rushing to trade in traditional computer networks in favor of “The Cloud”? (Hint: It’s a cheaper & more flexible). – How cloud computing can lower your IT costs and free you from frequent (and expensive) hardware and software upgrades. – How to gain automatic backup and disaster recovery through cloud computing. – Security on the cloud including answers to important questions about security, where your data is stored, and Internet connectivity. – How you and your staff can gain greater freedom to access your desktop and e-mail from anywhere, using practically any device. – Critical facts every business owner must know when considering a switch to a cloud-based network. FEE: $10 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT

Although all proposals are different, there are some strategies you can use to create templates when responding to solicitations. Utilizing an actual solicitation and responses; attendees will learn how to create a proposal outline, determine starting costs and research industry standards, how to minimize administrative noncompliance / unresponsiveness, and “insider” tips. OUTLINE: • Reviewing a solicitation to determine viability • Create an outline in response to a solicitation • Determining costing • Tips to minimize administrative noncompliance / unresponsiveness • Recommendations from contract administrators

Description: IF YOU’VE EVER DREAMED OF RUNNING YOUR OWN BUSINESS, NOW’S THE TIME TO MAKE IT REAL! The SBDC presents this step-by-step guide for starting your business, making money, and achieving your goals! The series will cover all aspects of launching a business from licenses to bookkeeping to marketing to setting up shop. Week 1: Lay the Foundation Week 2: Get the Info You Need Week 3: Cut Through Red Tape Week 4: Take Care of Operations Week 5: Deal with Money Issues Week 6: Open Your Doors You have an idea for a business, but now comes the tough part: Getting it up and running! This unique workshop series will guide you, step-by-step, how to get your business started in just six weeks. The classes cover technology and the cloud, legal issues, hiring employees, and much more. Get your business idea, up and running. Participants must attend all 6 workshops in order to be eligible for a certificate and a refund of $50.00. Materials: Students will purchase an ebook of Rhonda Abrams Six-week Start-up from Barnes & Noble or Amazon. Note: $100 Fee for the series CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT

Start with the end in mind!
During this informative, hands-on workshop, we will: EDUCATE & INFORM (1.5 hours) – Address the actual risk(s) involved in franchise ownership & business ownership vs a traditional career – Discuss the pros and cons of starting a business vs buying a business vs buying a franchise – Identify recession-resistant industries – Learn how to conduct thorough due diligence in business exploration – Uncover financing options-CREATE MY UNIQUE BUSINESS MODEL (1.5 hours) – don’t leave empty-handed! – Create an individual profile using a propriety assessment created by behavioral psychologists to reveal my unique personality, skills, values relating to business – Apply profile findings to creating my ideal business model – Discuss thought-provoking questions I need to consider now and in the future

“Meet the Buyers” Tour is coming to Escondido bringing buyers and small business advocates from agencies, large corporations and prime contractors together to help small businesses work with their organizations successfully. Participants will learn what is expected of vendors; what are certifications and how they work, where to find the buyers and opportunities, and how to make an impact marketing their goods and services. These events help small businesses get contracts! There are different buyers and experts at each “Meet the Buyers”. Participating organizations include: SANDAG, DGS, North County Transit District, San Diego Unified School District, Port of San Diego, San Diego Community College District, SPAWAR, NAVFAC, Sundt Construction Company Marine Corps Installations West, Clark Construction, MiraCosta College, County of San Diego, City of San Diego, ViaSat, Metropolitan Transit System, San Diego County Water Authority, San Diego International Airport, Caltrans, San Diego County, North County Transit District, Turner Construction, UC-San Diego, SDG&E, GSA and others. Participants are subject to change. Attendees will have the opportunity to meet the buyers, advocates and small business experts.

Starting a business is a challenging process! This full day workshop is designed to give you an overview of what to consider before starting a business. Topics to include: 1. Focusing on what you intend to sell 2. Financing Options 3. Taxes 4. Business Entities/Legal Structures 5. Marketing Basics 6. Business Plans

Description: IMPORTANT: YOU WILL AUTOMATICALLY BE SIGNED-UP FOR PART 2 WHEN YOU SIGN-UP FOR PART 1. Learn strategies to grow your small business while writing a plan that will capture the attention of lenders, investors, and partners. The Business Plans that Win $$$ starts with brainstorming your ideas to grow your business. At the end of the first three hours, you will have a draft of your business plan and more confidence as a business leader. Return for the next session to draft a strategic plan to acquire more customers and to use your financial projections to manage your company. Receive immediate feedback from an experienced entrepreneur. Join us for a packed 6-hour session to build your business with the GUIDED approach! FEE: $25.00 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT.

This is a sales workshop for business owners. During this workshop, the instructor will assist attendees in developing a 12 month sales action plan for their business. This is a program that can easily be implemented to increase sales for your business. The instructor will cover developing a workable database, creative and inexpensive ways to engage prospects and customers, and a step-by-step process to foster relationships.

This workshop is designed for those who would like to acquire the essential skills for producing financial statements with the QuickBooks 2016 program. The topics include: How to track and manage revenue and expenses, maintaining the balance sheet and bank reconciliations. You will also hear how to avoid various pitfalls and common mistakes as well as tips and tricks with QuickBooks. PLEASE NOTE: THIS QUICKBOOKS CLASS DOES NOT COVER THE ONLINE VERSION.

First impressions matter – the design and layout of your email marketing templates are just as important as the content that your email contains. It is your chance to etch your branding in the reader mind. So, let’s make your emails look great. This seminar will help you maximize your emails for powerful impact and avoid some common mistake that can damage your brand and ability to grow your business. FEE: $10 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT

IF YOU’VE EVER DREAMED OF RUNNING YOUR OWN BUSINESS, NOW’S THE TIME TO MAKE IT REAL! The SBDC presents this step-by-step guide for starting your business, making money, and achieving your goals! The series will cover all aspects of launching a business from licenses to bookkeeping to marketing to setting up shop. Week 1: Lay the Foundation Week 2: Get the Info You Need Week 3: Cut Through Red Tape Week 4: Take Care of Operations Week 5: Deal with Money Issues Week 6: Open Your Doors You have an idea for a business, but now comes the tough part: Getting it up and running! This unique workshop series will guide you, step-by-step, how to get your business started in just six weeks. The classes cover technology and the cloud, legal issues, hiring employees, and much more. Get your business idea, up and running. Participants must attend all 6 workshops in order to be eligible for a certificate and a refund of $50.00. Materials: Students will purchase an ebook of Rhonda Abrams Six-week Start-up from Barnes & Noble or Amazon.

You’ve heard that social networks are a great way to connect your business to your desired audience, but where do you go from there? In this workshop you’ll get a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram. We’ll show you the benefits of using each based on your target audience demographic, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

This workshop will cover basic, general business legal issues as well as entity information including: Sole Proprietor, Corporation, LLC.

FEE $10.00 Make your website bring you new customers! Understanding analytics is the key to making your website work for your business. Learn how to create and set goals, what to track and about other resources that Google can provide that can make your business more successful.

Description: IMPORTANT: YOU WILL AUTOMATICALLY BE SIGNED-UP FOR PART 2 WHEN YOU SIGN-UP FOR PART 1. Learn strategies to grow your small business while writing a plan that will capture the attention of lenders, investors, and partners. The Business Plans that Win $$$ starts with brainstorming your ideas to grow your business. At the end of the first three hours, you will have a draft of your business plan and more confidence as a business leader. Return for the next session to draft a strategic plan to acquire more customers and to use your financial projections to manage your company. Receive immediate feedback from an experienced entrepreneur. Join us for a packed 6-hour session to build your business with the GUIDED approach! CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSERMENT.

Presented by the SBA,the Service Disabled Veteran Owned Small Business certification workshop will discuss the following: • Difference between the SDVOSB and Vet First Programs • Program eligibility • Certification process for each program. SBA’s participation in this activity is not an endorsement of the views, opinions, products or services of any participants, person or entity.

The workshop is especially intended for individuals who are unsure how to read or interpret their credit reports, who need the definition of credit scores and how to improve them, and need to know what individuals can do if there are errors in their credit information. It is especially recommended for individuals who need to repair their credit, who want to understand the use of credit in the loan process or who have recently been denied credit.

* Features of QuickBooks Online Subscriptions * Managing the Setup * Navigating the Customer and Vendor Centers * Transaction Tab and Quick Create * Recording Sales and Revenue Transactions * Recording Expense and Purchase Transactions * Creating Reports * Plus tips and tricks for best practices. This workshop is presented by: Pat Hartley, MBA, Top 100 QuickBooks ProAdviors 2015. Please note:It will be necessary to bring a laptop to this workshop.

IF YOU’VE EVER DREAMED OF RUNNING YOUR OWN BUSINESS, NOW’S THE TIME TO MAKE IT REAL! The SBDC presents this step-by-step guide for starting your business, making money, and achieving your goals! The series will cover all aspects of launching a business from licenses to bookkeeping to marketing to setting up shop. Week 1: Lay the Foundation Week 2: Get the Info You Need Week 3: Cut Through Red Tape Week 4: Take Care of Operations Week 5: Deal with Money Issues Week 6: Open Your Doors You have an idea for a business, but now comes the tough part: Getting it up and running! This unique workshop series will guide you, step-by-step, how to get your business started in just six weeks. The classes cover technology and the cloud, legal issues, hiring employees, and much more. Get your business idea, up and running. Participants must attend all 6 workshops in order to be eligible for a certificate and a refund of $50.00. Materials: Students will purchase an ebook of Rhonda Abrams Six-week Start-up from Barnes & Noble or Amazon.

This workshop is designed to provide you with key skills and attitudes to meet your customers’ needs. Learn to understand and exceed customer expectations and deal with unrealistic expectations. Why do customers leave? What is the value of long-term customers? You will also learn the most important qualities Americans desire in customer service. Customer service can definitely change that bottom line positively!

If you are looking to borrow money or raise capital to start or grow your business, attend this workshop. This 2.5 hour workshop will consist of a lenders panel that will provide participants information on their lending programs, new initiatives and will answer all of your questions. You will gain insight on requirements to approach a lender or investor and be able to speak candidly and openly to funders. This workshop will give you the perspective of leading bankers, alternative financers, investors, and industry experts on sources and requirements for funding.