Encinitas Chamber of Commerce

Business Classes May 3 – 30

QuickBooks Online
Date: May 3, 2017 9:00 a.m. – 1:00 p.m.
Registration Deadline: 5/3/2017 12:00 AM (PDT) – 7 places remaining
Fee: $75.00
Location: North San Diego SBDC, 2075 Las Palmas Dr., Carlsbad CA 92011
Description:
* Features of QuickBooks Online Subscriptions * Managing the Setup * Navigating the Customer and Vendor Centers * Transaction Tab and Quick Create * Recording Sales and Revenue Transactions * Recording Expense and Purchase Transactions * Creating Reports * Plus tips and tricks for best practices. This workshop is presented by: Pat Hartley, MBA, Top 100 QuickBooks ProAdviors 2015. Please note:It will be necessary to bring a laptop to this workshop.
Sign Up

Email Marketing: Comienza por lo básico (SPANISH)
Date: May 4, 2017 1:00 PM – 3 PM Please check in at 12:45 PM at 7100A
Registration Deadline: 5/4/2017 12:00 PM (PDT) – 17 places remaining
Fee: $10.00
Location: 880 National City Blvd. Rm 7100, National City CA 91950-3263
Description:
Muchos negocios y organizaciones se encuentran buscando nuevas estrategias, herramientas y tácticas para hacer sus esfuerzos de mercadotecnia lo más efectivas posibles. Conforme la mercadotecnia digital evoluciona, nos damos cuenta que la mercadotecnia por correo electrónico es una excelente estrategia digital. En este seminario te ayudaremos a identificar que está funcionando y que no. Te mostraremos cómo sacarle provecho al máximo. Fee $10.00 POLIZA PARA CANCELAR: SI TIENE QUE CANCELAR, HAGALO ANTES DE LAS 48 HORAS, O NO SE LE PODRA DEVOLVER EL DINERO.
Sign Up

California Procurement Event
Date: May 5, 2017 8:30 a.m. – 2:30 p.m.
Registration Deadline: 5/5/2017 12:00 AM (PDT) – 52 places remaining
Fee: None
Location: SDG&E Innovation Center, 4760 Clairemont Mesa Blvd., San Diego CA 92117
Description:
The State of California has the largest economy in the United States! The state of California purchases a wide variety of goods and services ranging from pencils to temporary labor. Annual purchases total almost $10 billion. Please join the North San Diego SBDC and SOCAL VBOC in partnership with with the State of California Department of General Services (DGS) for the California Procurement Event featuring seminars and panel discussions on how to do business with the State of California, targeting small businesses, networking, and luncheon featuring key note speaker Jeff McGuire, Chief Deputy Director, California DGS. Seminars will cover various topics to include: • How to do Business With the State • Certified, Now What? • How California Businesses Can Do Business with Local, State and Federal Agencies and Prime Contractors (Working on State and Local Contracts with DBE, DVBE and Small Business Goals) • What it Takes to Access Capital • How to Build Relationships
Sign Up

Financing Your Business
Date: May 9, 2017 3:00pm- 4:30pm; Check In at 2:45pm – 7100V
Registration Deadline: 5/9/2017 8:00 AM (PDT) – 17 places remaining
Fee: None
Location: 880 National City Blvd, Room 7100, National City CA 91950-3263
Description:
Securing capital is critical to the successful launch or expansion of a small business. However, getting approved for business financing can be challenging in the current lending climate. The SBDC, in partnership with Accion San Diego, will guide you through the process of seeking business financing including what to consider before applying for a loan, the factors of evaluation that all lenders use when reviewing loan requests and tips on how to prepare based on your strengths and weakness. Local business financing options will also be presented. It’s never too early to start planning on how to capitalize your business! If you are interested in this workshop, please also consider attending “Steps to Starting a Business”. PRE-REGISTRATION IS REQUIRED.
Sign Up

Steps to Starting a Business Module 1
Date: May 9, 2017 8:45 a.m. – 4:15 p.m. (45 min. lunch break)
Registration Deadline: 5/8/2017 11:00 PM (PDT) – 19 places remaining
Fee: $60.00
Location: North San Diego SBDC 2075 Las Palmas Drive, Carlsbad CA 92011
Description:
Starting a business is a challenging process! This full day workshop is designed to give you an overview of what to consider before starting a business. Topics to include: 1. Focusing on what you intend to sell 2. Financing Options 3. Taxes 4. Business Entities/Legal Structures 5. Marketing Basics 6. Business Plans
Sign Up

GSA Schedule – What and How
Date: May 10, 2017 1:00 pm – 3:00 pm
Registration Deadline: 5/10/2017 12:00 AM (PDT) – 16 places remaining
Fee: None
Location: 2075 Las Palmas Drive, Carlsbad CA 92011-1519
Description:
GSA Schedule Contracts, also known as GSA Schedules or Federal Supply Schedules, are indefinite delivery, indefinite quantity (IDIQ), long-term contracts under the General Services Administration’s Multiple Award Schedule (MAS) Program. This workshop will cover how to determine if a GSA Schedule is right for your business, the GSA process, and how to respond to a GSA solicitation.
Sign Up

How to Protect Your Business Against Cyber Criminals
Date: May 11, 2017 1:30 p.m. – 3:30 p.m.; Check-In 1:15 p.m.- Room 7100V
Registration Deadline: 5/11/2017 8:00 AM (PDT) – 32 places remaining
Fee: $10.00
Location: 880 National City Blvd.,Room 7100, National City CA 91950-3263
Description:
“I’m a small business. Why would anyone hack me?” Small businesses suffered financial loss and/or temporary shutdown because of “ransomware” at 8 times the rate last year than in the previous year. What would happen if you were locked out of your computers? Find out how to protect your company and save $$$ and your valuable company data! This workshop will cover the following topics: * The Number 1 security threat to your organization (…and how to protect yourself) * Why Small and Medium-sized Businesses are more likely to experience Cyber-attacks * Why it’s time to re-imagine your security architecture * Real-world security threats and case studies Fee: $10.00 PLEASE NOTE: THERE IS A 48 HOUR CANCELLATION NOTICE IN ORDER TO OBTAIN A REFUND
Sign Up

Let’s Work It: Keeping your Customers Happy – CRM Support 101 – Part 4 of 4
Date: May 11, 2017 9:00 am – 12:00 pm
Registration Deadline: 5/11/2017 8:00 AM (PDT) – 20 places remaining
Fee: None
Program Format: Multi-session Course
Location: 880 National City Blvd., Ste 7100, National City CA 91950-3263
Description:
The SD/IV SBDC Network has developed a training specifically for the LGBTBE Biz Builder program entitled…….LET’S WORK IT! For LGBTBE certified businesses, our goal of this training is to provide CRM automation and project management tools that can assist you in keeping your customers connected to your business, helping to manage the ongoing projects, and filling that pipeline for seeking more business. We have the technology today to help the LGBTBE business owner to be more efficient with their time while keeping their clients connected and returning for more business! PARKING: Parking is free behind the building. Enter off Roosevelt. Please get a parking pass at registration.
Sign Up

SBDC Entrepreneurship Academy (1 of 6)
Date: May 11, 2017 5/11/2017 5:30 PM to 8:00 PM – CHECK-IN 5:15 PM – 7100 V
Registration Deadline: 5/11/2017 8:00 AM (PDT) – 29 places remaining
Fee: $100.00
Location: 880 National City Blvd Rm 7100 , National City CA 91950-3263
Description:
Description: IF YOU’VE EVER DREAMED OF RUNNING YOUR OWN BUSINESS, NOW’S THE TIME TO MAKE IT REAL! The SBDC presents this step-by-step guide for starting your business, making money, and achieving your goals! The series will cover all aspects of launching a business from licenses to bookkeeping to marketing to setting up shop. Week 1: Lay the Foundation Week 2: Get the Info You Need Week 3: Cut Through Red Tape Week 4: Take Care of Operations Week 5: Deal with Money Issues Week 6: Open Your Doors You have an idea for a business, but now comes the tough part: Getting it up and running! This unique workshop series will guide you, step-by-step, how to get your business started in just six weeks. The classes cover technology and the cloud, legal issues, hiring employees, and much more. Get your business idea, up and running. Participants must attend all 6 workshops in order to be eligible for a certificate and a refund of $50.00. Materials: Students will purchase an ebook of Rhonda Abrams Six-week Start-up from Barnes & Noble or Amazon. Note: $100 Fee for the series
Sign Up

Steps to Starting a Business Module 2
Date: May 11, 2017 9:00 AM – 12:30 PM
Registration Deadline: 5/8/2017 11:00 PM (PDT) – 15 places remaining
Fee: None
Location: 2075 Las Palmas Drive, Carlsbad CA 92011-1519
Description:
Start with the end in mind!
During this informative, hands-on workshop, we will: EDUCATE & INFORM (1.5 hours) – Address the actual risk(s) involved in franchise ownership & business ownership vs a traditional career – Discuss the pros and cons of starting a business vs buying a business vs buying a franchise – Identify recession-resistant industries – Learn how to conduct thorough due diligence in business exploration – Uncover financing options
-CREATE MY UNIQUE BUSINESS MODEL (1.5 hours) – don’t leave empty-handed! – Create an individual profile using a propriety assessment created by behavioral psychologists to reveal my unique personality, skills, values relating to business – Apply profile findings to creating my ideal business model – Discuss thought-provoking questions I need to consider now and in the future
Sign Up

Business Plans that Win $$$ ( Part 1 of 2)
Date: May 12, 2017 10:00 AM – 1:00 PM – 7100 V
Registration Deadline: 5/12/2017 8:00 AM (PDT) – 3 places remaining
Fee: $25.00
Location: 880 National City Blvd., Rm. 7100, National City CA 91950-3263
Description:
Description: IMPORTANT: YOU WILL AUTOMATICALLY BE SIGNED-UP FOR PART 2 WHEN YOU SIGN-UP FOR PART 1. Learn strategies to grow your small business while writing a plan that will capture the attention of lenders, investors, and partners. The Business Plans that Win $$$ starts with brainstorming your ideas to grow your business. At the end of the first three hours, you will have a draft of your business plan and more confidence as a business leader. Return for the next session to draft a strategic plan to acquire more customers and to use your financial projections to manage your company. Receive immediate feedback from an experienced entrepreneur. Join us for a packed 6-hour session to build your business with the GUIDED approach! FEE: $25.00 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT.
Sign Up

Beyond the Basics of Government Contracting – Module 1-Intro to Fed, State, & Local
Date: May 16, 2017 9:00 a.m. – 12:00 pm
Registration Deadline: 5/16/2017 12:00 AM (PDT) – 11 places remaining
Fee: None
Location: SBDC North San Diego County, 2075 Las Palmas Drive, Carlsbad CA 92011
Description:
Beyond the Basics of Government Contracting Module 1 Introduction to Government Contracting The North San Diego SBDC is pleased to announce our training program designed for the small business owner seeking to secure government contracts. Module 1 will cover: •As a small business; what to expect when working with government agencies •How the government buys •How to find your buyer •Unofficial contracting rules •What the websites and other trainings don’t tell you Although not required, it is recommended that you register and attend all 4 modules of this training as some of the content does overlap. You must register for each module separately.
Sign Up

Beyond the Basics of Government Contracting – Module 2-Creating a Capabilities Statement
Date: May 16, 2017 1:00 p.m – 4:00 p.m.
Registration Deadline: 5/16/2017 12:00 AM (PDT) – 11 places remaining
Fee: None
Location: North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011
Description:
Beyond the Basics of Government Contracting Module 2 Marketing and Capabilities Statements Module 2 will cover: •What is a Capabilities Statement •How to market to government buyers •What government agencies need to know from you •Things to avoid Although not required, it is recommended that you register and attend all 4 modules of this training as some of the content does overlap. You must register for each module separately.
Sign Up

Google Basics for Business 1
Date: May 16, 2017 1:00 PM to 3:00 PM – Check-In at 12:45 AM – 7100V
Registration Deadline: 5/16/2017 12:00 PM (PDT) – 26 places remaining
Fee: $10.00
Location: 880 National City Blvd. Rm 7100, National City CA 91950-3263
Description:
Suitable for businesses with a brick and mortar store or business owners who consult at their client locations, this course is a basic overview of Google tools. For the best possible experience, please bring a computer and access to login and password information for your business. Grow Your Business Online With Google An overview class for businesses interested in increasing their online presence with Google FEE $10.00 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT
Sign Up

IRS Tax Workshop
Date: May 16, 2017 9:00 AM- 12:00 PM; Check-In 8:45 AM – Rm. 7100V
Registration Deadline: 5/16/2017 8:00 AM (PDT) – 19 places remaining
Fee: None
Location: 880 National City Blvd., Room 7100, NATIONAL CITY CA 91950-3263
Description:
The IRS Tax workshop illustrates in a practical manner how the Federal and State tax systems are applied to small business ownership. This is recommended for all people currently operating a small business or interested in starting one, including sole proprietorships, partnerships, LLCs and corporations. Also, get answers to these common questions: How extensive should my records be? What can I claim as a tax write-off? What do I need to do as far as State Tax issues? This workshop is presented by a California Enrolled Agent with materials from the IRS. PRE-REGISTRATION IS REQUIRED.
Sign Up

Beyond the Basics of Government Contracting – Module 3-Certifications
Date: May 17, 2017 9:00 a.m.- 12:00 p.m.
Registration Deadline: 5/17/2017 12:00 AM (PDT) – 15 places remaining
Fee: None
Location: North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011
Description:
Beyond the Basics of Government Contracting Module 3 Certifications – SB, WBE, MBE, DBE, DVBE, 8(a), HubZONE Module 3 will cover: •Facts about certifications •Local, state, and federal certifications •How to qualify for certifications •Clarifying “controlling ownership” Featuring special guest, The City of San Diego presenting, “How to do business with the City of San Diego” Although not required, it is recommended that you register and attend all 4 modules of this training as some of the content does overlap. You must register for each module separately.
Sign Up

Beyond the Basics of Government Contracting – Module 4: Multiple Award Schedules (GSA) and Bidding
Date: May 17, 2017 1:00 p.m. – 4:00 p.m.
Registration Deadline: 5/17/2017 12:00 AM (PDT) – 16 places remaining
Fee: None
Location: North San Diego SBDC, 2075 Las Palmas Dr., Carlsbad CA 92011
Description:
During this two day series; small businesses will learn what it takes to secure government contracts. Multiple Award Schedules (GSA) and Bidding •What is a multiple award schedule •Types of multiple award schedules •Is a multiple award schedule, like the GSA, right for you •How to determine if you should bid •The different types of opportunities – RFP, RFQ, IFB •Tips on how to read a proposal •How to put together a bid There are 4 modules to this series and you must sign up for each module individually.
Sign Up

Email Marketing: Layout and Design
Date: May 18, 2017 9:00 AM – 1100 AM – Check-In @ 8:45 AM – Rm 7100 V.
Registration Deadline: 5/18/2017 8:00 AM (PDT) – 31 places remaining
Fee: $10.00
Location: 880 National City Blvd., Room 7100, National City CA 91950-3263
Description:
First impressions matter – the design and layout of your email marketing templates are just as important as the content that your email contains. It is your chance to etch your branding in the reader mind. So, let’s make your emails look great. This seminar will help you maximize your emails for powerful impact and avoid some common mistake that can damage your brand and ability to grow your business. FEE: $10 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT
Sign Up

QuickBooks for Beginners
Date: May 18, 2017 9:30 a.m – 12:30 p.m.
Registration Deadline: 5/18/2017 12:00 AM (PDT) – 17 places remaining
Fee: $75.00
Location: SBDC North San Diego, 2075 Las Palmas Drive, Carlsbad CA 92011
Description:
This workshop will present the new or future business owner with some basic bookkeeping and accounting principles as well as general discussion of some of the compliance issues and situations that warrant consideration when setting up their new entity in QuickBooks 2016. This workshop will explain the use of various lists and their functions and attributes within Quickbooks, the issues their own business may present, and how to get started. PLEASE NOTE: THIS QUICKBOOKS CLASS DOES NOT COVER THE ONLINE VERSION.
Sign Up

Social Media Marketing
Date: May 18, 2017 1:00 p.m. – 3:00 p.m.
Registration Deadline: 5/18/2017 12:00 AM (PDT) – 14 places remaining
Fee: None
Location: North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011
Description:
You’ve heard that social networks are a great way to connect your business to your desired audience, but where do you go from there? In this workshop you’ll get a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram. We’ll show you the benefits of using each based on your target audience demographic, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.
Sign Up

New Mandatory Regulations & Programs for Small Businesses
Date: May 19, 2017 9:00 AM – 11:00 AM
Registration Deadline: 5/19/2017 8:00 AM (PDT) – 27 places remaining
Fee: None
Location: Tubman Chavez Community Center 145 Euclid Ave., San Diego CA 92114
Description:
Do you have questions about new laws and requirements that affect small businesses? Come to this workshop to hear from the Employment Development Department regarding new filing requirements; The City of San Diego regarding minimum wage and paid sick leave regulations and the Board of Equalization regarding the California State Business Tax.
Sign Up

Grow Your Business Through Referrals
Date: May 24, 2017 10:30 AM. – 12:00 PM.; Check-In 10:15 AM – Rm. 7100V
Registration Deadline: 5/24/2017 8:00 AM (PDT) – 32 places remaining
Fee: $10.00
Location: 880 National City Blvd., Room 7100, National City CA 91950-3263
Description:
How you can use your current contacts to further grow your business. Segments include: Building and implementing a referral program, incentive based referrals, using social media, direct contact, current customers/clients and venders to increase referrals. Fee: $10.00 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSERMENT.
Sign Up

Credit Repair and Recovery
Date: May 25, 2017 9:00 AM. – 12:00 PM.; Check-In 12:45 PM – 7100V
Registration Deadline: 5/25/2017 8:00 AM (PDT) – 22 places remaining
Fee: None
Location: 880 National City Blvd., Room 7100, National City CA 91950-3263
Description:
There are no quick fixes for business creditworthiness. However, there are steps that can be taken to improve your business credit report. It takes time, a conscious effort, and knowledge to move forward in the right direction. This workshop will assist your business in reaching that goal.
Sign Up

Business Plans that Win $$$ ( Part 2 of 2)
Date: May 26, 2017 10 AM to 1 PM – Check in at 9:45 AM – Rm. 7100V
Registration Deadline: 5/26/2017 8:00 AM (PDT)
Location: 880 National City Blvd., Room 7100, National City CA 91950-3263
Description:
IMPORTANT: YOU WILL AUTOMATICALLY BE SIGNED-UP FOR PART 2 WHEN YOU SIGN-UP FOR PART 1. Learn strategies to grow your small business while writing a plan that will capture the attention of lenders, investors, and partners. The Business Plans that Win $$$ starts with brainstorming your ideas to grow your business. At the end of the first three hours, you will have a draft of your business plan and more confidence as a business leader. Return for the next session to draft a strategic plan to acquire more customers and to use your financial projections to manage your company. Receive immediate feedback from an experienced entrepreneur. Join us for a packed 6-hour session to build your business with the GUIDED approach!
Sign Up

Customer Service
Date: May 30, 2017 9:00 a.m. – 4:00 p.m. (with a 1 hr. lunch break)
Registration Deadline: 5/30/2017 11:00 PM (PDT) – 28 places remaining
Fee: None
Location: North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011
Description:
This workshop is designed to provide you with key skills and attitudes to meet your customers’ needs. Learn to understand and exceed customer expectations and deal with unrealistic expectations. Why do customers leave? What is the value of long-term customers? You will also learn the most important qualities Americans desire in customer service. Customer service can definitely change that bottom line positively!
Sign Up

Google Basics for Business 2
Date: May 30, 2017 1:00 PM to 3:00 PM – Check-In at 12:45 AM – 7100V
Registration Deadline: 5/30/2017 8:00 AM (PDT) – 30 places remaining
Fee: $10.00
Location: 880 National City Blvd. Rm 7100, National City CA 91950-3263
Description:
Suitable for businesses that already have a website and want to understand how to improve and expand their online presence. This workshop provides and overview of Google advertising and a more in-depth look at two Google services, AdWords Express and Google Analytics. Promote Your Business with AdWords Express Learn about ad text, audiences, search phrases and budget. Learn how to measure success of your campaigns Set Goals with Google Analytics An introduction to Google Analytics Goals. Learn which goals to track, how to create goals and use additional resources For the best possible experience, please bring a computer and access to login and password information for your business. FEE $10.00 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT
Sign Up

Small Business Funding Forum
Date: May 30, 2017 9:00 M – 11:30 AM. Check in, 8:45 AM – Rm 7100V
Registration Deadline: 5/30/2017 8:00 AM (PDT) – 27 places remaining
Fee: None
Location: 880 National City Blvd., Room 7100, National City CA 91950-3263
Description:
If you are looking to borrow money or raise capital to start or grow your business, attend this workshop. This 2.5 hour workshop will consist of a lenders panel that will provide participants information on their lending programs, new initiatives and will answer all of your questions. You will gain insight on requirements to approach a lender or investor and be able to speak candidly and openly to funders. This workshop will give you the perspective of leading bankers, alternative financers, investors, and industry experts on sources and requirements for funding.
Sign Up