Business Classes provided by SCORE
Directions: 8825 Aero Drive, Ste 102, San Diego, CA 92123. Coming from the WEST on Aero Drive, go past John Montgomery Drive/Sandrock Road (the entrance to Montgomery Field) and turn into the 3rd driveway. Coming from the EAST, make a U-turn at John Montgomery Drive/Sandrock Road and turn into the 3rd driveway. There are 3 buildings; SCORE is in the east building with the entrance on the east end.
Saturday, June 2, 2018 – 9:00 AM to 12:00 PM
Saturday, June 2, 2018 – 1:00 PM to 4:00 PM
Monday, June 4, 2018 – 9:00 AM to 12:00 PM
Tuesday, June 5, 2018 – 9:00 AM to 12:00 PM
Thursday, June 7, 2018 – 9:00 AM to 12:00 PM
Saturday, June 7, 2018 – 1:00 PM to 4:00 PM
Saturday, June 9, 2018 – 9:00 AM to 12:00 PM
Saturday, June 9, 2018 – 1:00 PM to 4:00 PM
Tuesday, June 12, 2018 – 9:00 AM – 12:00 PM
As a small business owner, how do you set yourelf apart from your competitors when budgets are small and competition fierce? By out-branding your competitors.
In 2018, the brands and organizations paying close attention to their brand and how it is perceived in the marketplace have an easier road to stretching their marketing dollars and creating brand advocates.
Essential for any business owner or entrepreneur, this course will explore the core elements of building and scaling a modern-day brand no matter your industry or business type.
The course will cover an array of topics including breaking down branding misconceptions, crafting brand and marketing theories, and how to translate your brand ‘ NA’ into a visual language including how to work with designers.
The following will be covered in the course:
- Learn the fundamentals of branding and how it relates to your marketing and business plan
- Learn to identify your audience personas and why it matter more than you think
- Define what your brand DNA is (positioning, purpose, culture and promise)
- Create your brand messaging and Unique Selling Propositions (USPs)
- Matching your brand’s visual language (logos, colors, fonts, graphical elements)with its DNA
Steven Picanza is an award-winning brand strategist, CMO and educator with a core purpose centered around connecting people, products, and organizations with their core audience. He runs a brand + marketing consultancy with his wife while also being a strategic advisor to brands, agencies, and start-ups.
Over the course of his career, which has gone from professional musician, to agency owner, to start-up founder, Steven has worked with such brands as The Art of Shaving, MGM Resorts, Lacoste, IDG Media, and Madame Tussauds, to name a few.
Steven also holds an Executive Board member position with The San Diego Entertainment & Arts Guild, a non-profit organization he helped found in 2009
Wednesday, June 13, 2018 –
9:00 AM to 12:00 PM
Thursday, June 14 2018 – 9:00 AM to 12:00 PM
Friday, June 15, 2018 – 9:00 AM to 12:00 PM
Saturday, June 16, 2018 – 9:00 AM to 12:00 PM
Saturday, June 16, 2018 – 1:00 PM to 4:00 PM
Tuesday, June 19, 2018 – 1:00 PM – 4:00 PM
Email marketing is essential to your digital marketing ecosystem. It’s a direct and powerful way to reach your audience and prospects on their level. E mail marketing still outweighs other online marketing tactics and provides the largest return on investment.
If email is something you have been shying away from because of knowledge, then this hands-on, interactive workshop is for you.
Email still has a higher conversion rate over social media and search engine optimization (which are both incredibly important to your marketing ecosystem but are tactics to help build your email list).
During this introductory workshop to Email Marketing, we will walk through the importance of email marketing in your buyer’s journey and where email fits into your marketing strategy. You will learn the components of what goes into setting up your email systems, be introduced to different types of email series, how marketing and sales align, frequently asked questions, and next steps.
1. Introduction to Email Marketing
2. The Buyer’s Journey and Email Marketing
3. Components of Email Marketing
4. Types of Emails
5. Storytelling Through Email Marketing
6. Aligning Email Marketing and Sales
7. Stats That Matter
8. Tips to Keep in Mind
9. Frequently Asked Questions
After leaving this workshop, you will walk away with clarity on:
– What email platform is best for your particular needs
– Understanding what email series types are best for your business
– Where email fits into your marketing strategy
– How to align social media, search engine marketing, and email marketing
– How to align sales and email marketing
Melissa Rautenberg is a Strategic Advisor for The Agency Guy ; a business consultancy referring brands of all sizes to the right marketing firm based on capabilities, culture, and strategy. She is also the Co-host of The Creative Hustlerpodcast; a resource for new and budding entrepreneurs, and the Co-founder of Latin & Code , where her husband and business partner handle a handful of branding and digital marketing clients in an interim CMO capacity.
Tuesday, June 19, 2018 – 1:00 PM to 4:00 PM
Wednesday, June 20, 2018 –
9:00 AM to 11:00 AM
Friday, June 22, 2018 – 9:00 AM to 12:00 PM
Friday, June 22, 2018 – 1:00 PM to 4:00 PM
Saturday, June 23, 2018 – 1:00 PM to 4:00 PM
Tuesday, June 26, 2018 – 9:00 AM to 12:00 PM
(not for Online or Mac)
Tuesday, June 26, 2018 – 1:00 PM to 4:00 PM