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Business Classes for April

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Email Marketing: Get Started with the Basics

 Apr 4, 2017 10:00 a.m. – 12:00 p.m.
 4/3/2017 11:00 PM (PDT) – 18 places remaining
None
North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011

Create a goal-oriented email marketing Strategy. Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. As digital marketing continues to evolve, email marketing is this the foundation of a good digital strategy. This seminar will help make sense of what’s working and what’s not. We’re going to show you how to make the most of email marketing basics. You’ll Learn: • Small business marketing today overview • Setting goals and objectives • Crafting your message • Measuring success Join us for this fast, info-packed seminar on how to create an email marketing strategy that works.

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Google Basics for Business 1

 Apr 4, 2017 9:00 AM to 11:00 AM – Check-In at 8:15 AM – 7100V
 4/4/2017 8:00 AM (PDT) – 29 places remaining
$10.00
880 National City Blvd. Rm 7100, National City CA 91950-3263

This workshop is suitable for all businesses, This is a “hands-on workshop that provides businesses interested in increasing their online presence. It includes an overview of Google products and services as well as how to set up Google My Business, a free tool that allows you to manage the information displayed to customers on Google Search and Google Maps. For the best possible experience, please bring a computer and access to login and password information for your business. FEE $10.00 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT

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Small Business Development Center Orientation

 Apr 4, 2017 1:30 PM to 2:30 PM – CHECK-IN: 1:15PM – RM. 7100V
 4/4/2017 8:00 AM (PDT) – 27 places remaining
None
880 National City Blvd., Room 7100, National City CA 91950-3263

“The SBDC is one of the best kept secrets around” The Small Business Development Center (SBDC) offers a myriad of services for the start-up and existing business owner at “No Cost” or “Low Cost”. The one-on-one business consulting services are non-fee based and designed to assist in the formulation and in the ongoing management of new and established businesses. The workshops cover a variety of business interest topics and they are no cost or low cost to the SBDC client. The SBDC mission is to assist small business owners to start and grow their business. If you are interested in this event, please also consider attending “Business Plans that Win $$$”: http://sdsbdc.ecenterdirect.com/ConferenceDetail.action?ID=9734

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Business Plans that Win $$$ ( Part 1 of 2)

 Apr 5, 2017 10:00 AM – 1:00 PM – 7100 V
 4/5/2017 8:00 AM (PDT) – 13 places remaining
$25.00
880 National City Blvd., Rm. 7100, National City CA 91950-3263

Description: IMPORTANT: YOU WILL AUTOMATICALLY BE SIGNED-UP FOR PART 2 WHEN YOU SIGN-UP FOR PART 1. Learn strategies to grow your small business while writing a plan that will capture the attention of lenders, investors, and partners. The Business Plans that Win $$$ starts with brainstorming your ideas to grow your business. At the end of the first three hours, you will have a draft of your business plan and more confidence as a business leader. Return for the next session to draft a strategic plan to acquire more customers and to use your financial projections to manage your company. Receive immediate feedback from an experienced entrepreneur. Join us for a packed 6-hour session to build your business with the GUIDED approach! FEE: $25.00 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT.

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Facebook for Business (SPANISH)

 Apr 5, 2017 1:00 PM – 3:00 PM; Check-In at 12:45 – Suite 7100
 4/5/2017 11:00 AM (PDT) – 22 places remaining
$10.00
880 National City Blvd. Rm 7100, National City CA 91950-3263

Los tiempos han cambiado y la forma de hacer negocio es ahora a través de las redes sociales; únete al movimiento y acompáñanos en este interactivo entrenamiento para negocios en nuestro salón de computación. Saldrás con tu Página de Negocio en Facebook instalada, una guía de que publicar, como medir resultados, publicidad en Facebook y grupos. No necesitas una computadora. * Trae tu logotipo y cualquier imagen relacionada con tus productos y/o con tu negocio y tu perfil personal de Facebook. Fee $10.00 POLIZA PARA CANCELAR: SI TIENE QUE CANCELAR, HAGALO ANTES DE LAS 48 HORAS, O NO SE LE PODRA DEVOLVER EL DINERO.

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Government Contracting in a Day

 Apr 5, 2017 9:00 AM – 4:00 PM (30 minute, non-hosted lunch break)
 4/4/2017 11:00 PM (PDT) – 1 places remaining
None
North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011

This workshop is packed with all the information you need to get started with government contracting and then some! The instructor will cover what you need to get started, how to find your buyer, creating a capabilities statement, what certifications are available, and how to write a proposal all in one day!

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Business Legal Issues/Legal Structures

 Apr 6, 2017 11:30 AM – 12:30 PM.; Check-In at 11:15 AM – Rm.7100V
 4/6/2017 8:00 AM (PDT) – 19 places remaining
None
880 National City Blvd. Room 7100, National City CA 91950-3263

This workshop covers some of the basic general business legal issues that small business owners need to know. It also includes information about the issues involved in choosing a business structure for your business including Sole Proprietorships, Corporations, LLCs and others.

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Marketing 102 Workshop – Top 3 Must-Haves for Getting Customers Consistently

 Apr 11, 2017 12:00 PM – 1:00 PM
 4/11/2017 8:00 AM (PDT) – 10 places remaining
None
8885 Rio San Diego Dr Ste 237, San Diego CA 92108-1661

Is it time that you reached more of your best customers? Are you ready to grow your business by connecting with customers who get stellar results from your products and services? Great! Join us for this hands-on customer and marketing messaging fundamentals workshop. This workshop is information packed. You’ll walk away inspired with new ways to make connections with prospects and turn them into customers. • Identify customers who get the best results from your products and services so you can reach them with ease • Get a handle on your perfect customer’s top problems so you can speak directly to them • Tap into the value your business provides so you can explain it clearly to potential customers • Speak your customer’s language and readily make contact with them

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Steps to Starting a Business Module 1

 Apr 11, 2017 8:45 a.m. – 4:15 p.m. (45 min. lunch break)
 4/10/2017 11:00 PM (PDT) – 24 places remaining
$60.00
North San Diego SBDC 2075 Las Palmas Drive, Carlsbad CA 92011

Starting a business is a challenging process! This full day workshop is designed to give you an overview of what to consider before starting a business. Topics to include: 1. Focusing on what you intend to sell 2. Financing Options 3. Taxes 4. Business Entities/Legal Structures 5. Marketing Basics 6. Business Plans

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Facebook for Business

 Apr 12, 2017 9:00 AM Please check in at 8:45 AM at 7100 – 7208B
 4/12/2017 8:00 AM (PDT) – 20 places remaining
$10.00
880 National City Blvd. Rm 7100, National City CA 91950-3263

Social media is the way of the future; join this movement by coming to our interactive and high value two hours business training session at our computer lab. You will walk away with your Business Facebook Page set up, a guide of what to post, how to measure results, Facebook ads, and Facebook groups. You don’t need a computer. *Bring your logo, images of your products and/or related to your business and you need your personal Facebook profile. Fee $10.00 PLEASE NOTE: THERE IS A 48 HOUR CANCELLATION NOTICE IN ORDER TO OBTAIN A REFUND

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Human Resources- Creating an Employee Handbook

 Apr 12, 2017 1:00 p.m. – 3:00 p.m.
 4/12/2017 8:00 AM (PDT) – 19 places remaining
None
North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011

Human Resources – Creating an Employee Handbook: An employee handbook is an important communication tool between you and your employees. A well-written handbook sets forth your expectations for your employees, and describes what they can expect from your company. It also should describe your legal obligations as an employer, and your employees’ rights. This workshop will give you the starting point to create an employee handbook and will cover what you should include in your employee handbook, sample policies, and answer the question of why you should have an employee handbook.

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How to Reduce Costs by Leveraging Cloud Solutions

 Apr 13, 2017 1:30 p.m. – 3:30 p.m.; Check-In 1:15 p.m.
 4/13/2017 8:00 AM (PDT) – 31 places remaining
$10.00
880 National City Blvd., Room 7100, National City CA 91950-3263

This workshop will cover: – What is “cloud computing” and why are companies rushing to trade in traditional computer networks in favor of “The Cloud”? (Hint: It’s a cheaper & more flexible). – How cloud computing can lower your IT costs and free you from frequent (and expensive) hardware and software upgrades. – How to gain automatic backup and disaster recovery through cloud computing. – Security on the cloud including answers to important questions about security, where your data is stored, and Internet connectivity. – How you and your staff can gain greater freedom to access your desktop and e-mail from anywhere, using practically any device. – Critical facts every business owner must know when considering a switch to a cloud-based network. Fee: $10.00 PLEASE NOTE: THERE IS A 48 HOUR CANCELLATION NOTICE IN ORDER TO OBTAIN A REFUND

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Steps to Starting a Business Module 2

 Apr 13, 2017 9:00 AM – 12:30 PM
 4/10/2017 11:00 PM (PDT) – 13 places remaining
None
2075 Las Palmas Drive, Carlsbad CA 92011-1519

Start with the end in mind!
During this informative, hands-on workshop, we will: EDUCATE & INFORM (1.5 hours) – Address the actual risk(s) involved in franchise ownership & business ownership vs a traditional career – Discuss the pros and cons of starting a business vs buying a business vs buying a franchise – Identify recession-resistant industries – Learn how to conduct thorough due diligence in business exploration – Uncover financing options-CREATE MY UNIQUE BUSINESS MODEL (1.5 hours) – don’t leave empty-handed! – Create an individual profile using a propriety assessment created by behavioral psychologists to reveal my unique personality, skills, values relating to business – Apply profile findings to creating my ideal business model – Discuss thought-provoking questions I need to consider now and in the future

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Google Basics for Business 2

 Apr 18, 2017 1:00 PM to 3:00 PM – Check-In at 12:45 AM – 7100V
 4/18/2017 12:00 PM (PDT) – 32 places remaining
$10.00
880 National City Blvd. Rm 7100, National City CA 91950-3263

Suitable for businesses that already have a website and want to understand how to improve and expand their online presence. For the best possible experience, please bring a computer and access to login and password information for your business. Set Goals With Google Analytics An intro to Google Analytics Goals. Learn which goals to track, how to create goals and how to use additional resources. Promote Your Business With AdWords Express An overview of Google advertising and intro to AdWords Express. Learn about ad text, audiences, search phrases and budget. Learn how to measure success of your campaigns FEE $10.00 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT

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Business Plans that Win $$$ ( Part 2 of 2)

 Apr 19, 2017 10 AM to 1 PM – Check in at 9:45 AM – Rm. 7100V
 4/19/2017 8:00 AM (PDT)
880 National City Blvd., Room 7100, National City CA 91950-3263

IMPORTANT: YOU WILL AUTOMATICALLY BE SIGNED-UP FOR PART 2 WHEN YOU SIGN-UP FOR PART 1. Learn strategies to grow your small business while writing a plan that will capture the attention of lenders, investors, and partners. The Business Plans that Win $$$ starts with brainstorming your ideas to grow your business. At the end of the first three hours, you will have a draft of your business plan and more confidence as a business leader. Return for the next session to draft a strategic plan to acquire more customers and to use your financial projections to manage your company. Receive immediate feedback from an experienced entrepreneur. Join us for a packed 6-hour session to build your business with the GUIDED approach!

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Sales – The Art of Relational Selling

 Apr 19, 2017 1:00 p.m. – 3:00 p.m.
 4/19/2017 8:00 AM (PDT) – 16 places remaining
None
North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011

This is a sales workshop for business owners. During this workshop, the instructor will assist attendees in developing a 12 month sales action plan for their business. This is a program that can easily be implemented to increase sales for your business. The instructor will cover developing a workable database, creative and inexpensive ways to engage prospects and customers, and a step-by-step process to foster relationships.

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Advanced QuickBooks

 Apr 20, 2017 9:30 a.m – 12:30 p.m.
 4/19/2017 11:00 PM (PDT) – 17 places remaining
$75.00
SBDC North San Diego, 2075 Las Palmas Drive, Carlsbad CA 92011

This workshop is designed for those who would like to acquire the essential skills for producing financial statements with the QuickBooks 2016 program. The topics include: How to track and manage revenue and expenses, maintaining the balance sheet and bank reconciliations. You will also hear how to avoid various pitfalls and common mistakes as well as tips and tricks with QuickBooks. PLEASE NOTE: THIS QUICKBOOKS CLASS DOES NOT COVER THE ONLINE VERSION.

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Email Marketing: Get Started with the Basics

 Apr 20, 2017 9:00 AM – 1100 AM – Check-In @ 8:45 AM – Rm 7100 – Rm 7215
 4/20/2017 8:00 AM (PDT) – 31 places remaining
$10.00
880 National City Blvd., Room 7100, National City CA 91950-3263

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. As digital marketing continues to evolve, email marketing is this the foundation of a good digital strategy. This seminar will help make sense of what’s working and what’s not. We’re going to show you how to make the most of email marketing basics. FEE: $10 CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT

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Let’s Work It: Marketing & Solicitations, Where to Begin? – Part 2 of 4

 Apr 20, 2017 9:00 am – 12:00 pm
 4/20/2017 8:00 AM (PDT) – 22 places remaining
None
 Multi-session Course
880 National City Blvd., Ste 7100, National City CA 91950-3263

The SD/IV SBDC Network has developed a training specifically for the LGBTBE Biz Builder program entitled…….LET’S WORK IT! When you get LGBTBE certified you ask… “Now what?” This module will help you to work through the marketing and solicitation part of the process. How to connect with diversity suppliers, writing a capability statement, navigating an RFP (request for proposal), review the bidding system…all of the ways to execute your certification. PARKING: Parking is free behind the building. Enter off Roosevelt. Please get a parking pass at registration.

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SBDC Entrepreneurship Academy presented with the San Diego Workforce Partnership (1 of 6)

 Apr 20, 2017 1:00 – 4:00 p.m.
 4/20/2017 8:00 AM (PDT) – 22 places remaining
None
 Multi-session Course
1949 Avenida Del Oro, Ste. 106 , Oceanside CA 92056-5829

The San Diego SBDCs presents this step-by-step guide for starting your business, making money, and achieving your goals! This unique workshop series will guide you, step-by-step, how to get your business started in just six weeks. Participants will also receive 2 hours of one-on-one counseling with an expert SBDC advisor. Participants must attend all 6 workshops in order to be eligible for a certificate. Participation dates are:04/20, 04/27,05/11,05/18,05/25 and 06/01/2017 (There is no class on 5/4/17) Following registration you will receive a mandatory survey that must be completed to determine if you are eligible for this workshop.

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Social Media Marketing

 Apr 20, 2017 1 p.m. – 3 p.m.
 4/20/2017 11:00 PM (PDT) – 27 places remaining
None
North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011

You’ve heard that social networks are a great way to connect your business to your desired audience, but where do you go from there? In this workshop you’ll get a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram. We’ll show you the benefits of using each based on your target audience demographic, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.

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Connecting with Capital Expo!

 Apr 21, 2017 8:30 am – 12:00 noon
 4/21/2017 8:00 AM (PDT) – 149 places remaining
None
10601 Magnolia Ave, Santee CA 92071-1222

Improve your chances for obtaining financing! This is your opportunity to learn about business financing from experts and meet with different bankers and lenders in one location at one time. Learn what you need to do to finance your business including how to improve your credit and keep it for easy access to capital when you want it.

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Export Readiness – Intermediate

 Apr 25, 2017 1:00 p.m. – 3:00 p.m.
 4/25/2017 12:00 AM (PDT) – 28 places remaining
None
North San Diego SBDC, 2075 Las Palmas Dr., , Carlsbad CA 92011

For those who already know the basics—let’s put it into real time practice! Choosing your market; understanding the culture; pricing; dealing with the paperwork, a freight forwarder and finding the resources you will need to successfully export your products.

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Small Business Funding Forum

 Apr 25, 2017 9:00 M – 11:30 AM. Check in, 8:45 AM – Rm 7100V
 4/25/2017 8:00 AM (PDT) – 31 places remaining
None
880 National City Blvd., Room 7100, National City CA 91950-3263

If you are looking to borrow money or raise capital to start or grow your business, attend this workshop. This 2.5 hour workshop will consist of a lenders panel that will provide participants information on their lending programs, new initiatives and will answer all of your questions. You will gain insight on requirements to approach a lender or investor and be able to speak candidly and openly to funders. This workshop will give you the perspective of leading bankers, alternative financers, investors, and industry experts on sources and requirements for funding.

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Intro to QuickBooks (HANDS ON)

 Apr 26, 2017 9 AM to 12 PM – Check-in at 8:45 AM. Room 7100 – Rm 7200
 4/26/2017 8:00 AM (PDT) – 24 places remaining
$25.00
880 National City Blvd., Room 7100, National City CA 91950-3263

PLEASE NOTE: PAYMENT of $25.00 IS REQUIRED AT THE TIME OF REGISTRATION. This great hands-on session is designed for the small business owner who is currently doing their own bookkeeping or accounting and is interested in upgrading to a more automated system. Using QuickBooks, SBDC professionals will demonstrate how an online bookkeeping system can allow you to create several usable accounts, track your expenses, track inventory, generate invoices and sales receipts, write checks, and manage your payroll and taxes. Recommended for PC users only. CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT.

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WOSB/EDWOSB Certification

 Apr 26, 2017 1:00 p.m. – 3:00 p.m.
 4/25/2017 11:00 PM (PDT) – 20 places remaining
None
North San Diego SBDC, 2075 Las Palmas Drive, Carlsbad CA 92011

The WOSB Program is a program that authorizes contracting officers to specifically limiting, or setting aside, certain requirements for competition solely amongst women-owned small businesses (WOSBs) or economically disadvantaged women-owned small businesses (EDWOSBs). This workshop covers how to qualify, as well as how to apply for certification.

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Let’s Work It: Numbers Don’t Lie – Contract Accounting – Part 3 of 4

 Apr 27, 2017 9:00 am – 12:00 pm
 4/27/2017 8:00 AM (PDT) – 24 places remaining
None
 Multi-session Course
880 National City Blvd., Ste 7100, National City CA 91950-3263

The SD/IV SBDC Network has developed a training specifically for the LGBTBE Biz Builder program entitled…….LET’S WORK IT! When you get your LGBTBE certification the question becomes “How can you bid a project, or invoice properly, or analyze profitability if you are fearful of your numbers?” You are not alone. So this module helps to not only understand your company numbers and how they are produced so you have a winning bid proposal; but also the nuances of contract accounting that include invoicing, set asides, payment schedules. PARKING: Parking is free behind the building. Enter off Roosevelt. Please get a parking pass at registration.

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